February 5, 2008
Inqlings: A glossy Niche for Phila. Style
By Michael Klein
Inquirer Columnist
Dana Spain-Smith is selling Philadelphia Style mag because she wants to devote her time and energy to her pet charity, Philadelphia Animal Welfare Society.
Today, she will introduce new owner Jason Binn to her staff.
New York-based Binn, 39, is the hobnobbing CEO of Niche Media LLC, which publishes such oversize glossies as Aspen Peak, Gotham, Hamptons, Los Angeles Confidential, Boston Common, and Capitol File.
He is paying an undisclosed sum for DLG Media Holdings LLC, which publishes the seven-times-a-year Philly Style as well as online pubs DC Style and AC Confidential.
Are you wealthy enough to read the new Style?
Niche's mags target readers with household incomes of $200,000-plus, $1 million in liquid assets, and $1 million-plus homes. Style will be no different, Binn says. Staffers, including publisher John M. Colabelli and editor Sarah Schaffer, have been told their jobs are safe.
Niche's first issue will be May. Colabelli, who worked for the Binn-founded Ocean Drive in Miami, founded Philly Style in 1997.
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